As a dentist, you’re in a unique position to promote oral health. And if you want to attract and retain the right patients, you need to use the best dentist marketing strategies. While the days of buying a Yellow Pages ad and calling it a day are long gone, there’s still much you can do to attract more patients and grow your practice.
A well-developed digital presence is key to your success, but it’s important to understand how these strategies work to maximize their impact. For example, if you’re investing in SEO initiatives but not seeing a return, it could be that your website lacks clarity around which services you offer and how those relate to each other. Having clear service pages that feature CTA buttons to “Request an Appointment” or a button to view your list of available services is a great way to improve conversions on your site.
In addition to your website, a robust social media presence is also essential for reaching prospective patients. Social platforms such as Facebook, Instagram, and Snapchat give you the opportunity to post engaging content in a short amount of time. It’s not only a great way to reach patients who aren’t yet familiar with your practice, but it’s also an excellent way to attract the attention of local influencers.
When it comes to the best dental marketing, a targeted approach is often the most effective. Developing personas for your ideal patients is a good start to tailoring your marketing efforts toward them. For instance, if you’re a family dentist, you may create the persona of Michelle, a mother of three who’s looking for affordable pricing and child-friendly appointments.
Emailing is one of the most popular forms of dental marketing. In fact, there are specialists today that spend their entire careers helping offices automate and improve their email marketing efforts. Using a solid marketing platform, you can send emails to new and existing patients to remind them of upcoming appointments, share birthday or anniversary wishes, or offer promotions that are relevant to their individual needs. Depending on your strategy, you can also encourage referrals by offering incentives, such as discounts on dental services or a free dental cleaning for referring a friend.
Creating the right marketing strategy can be tricky, especially for a busy dental practice. But that’s where an experienced dental marketing agency can come in. An agency can help you determine which tactics will be the most effective for your unique patient base and ensure that all of your marketing efforts are aligned toward the same goal – attracting more patients. And, an agency can also spot any holes or weaknesses in your current campaign so that you can fix them and get the most out of your investment.